Welcome to the RYD brand. We love surfing. But that’s a pretty broad statement. We love the act of surfing as much as what it brings to the world – that feeling of stoke that’s really hard to describe to those who don’t get it. We never underestimate the fun factor either, so we spend a lot of time chasing after it.
We are the RYD Brand. We exist to ensure you have the most fun you can in and around the ocean. We’re not bound by age, ability, background or gender. We’re a family business, committed to bring you inspired product for every step of your surfing journey. From fun beginnings to the world tour and everywhere in-between, we’ll RYD with you wherever it is you’re having fun.
SOFTBOARDS
The RYD softboard category has something for absolutely every surfer out there. Whether you’re a grom, an adult learner or you’re a ripper and in it just for fun.
FEATURING
Alt Softboards
Everyday Softboards
Fresh Softboards
LEASHES
The humble leash has come a long way! PU cords, Velcro straps and swivel technology stop our leashes from coiling up and boards from jabbing us in the eye.
FEATURING
True Leash - Layback Leash
Longboard Leash
SUP Coil - Bodyboard Leash
TRACTION
Traction, deck grip or tail pads — it doesn’t matter what you call them, they keep us glued to our boards and they’ve become an integral part of our modern day surfing life!
FEATURING
Alt Traction
Fish Traction - True Traction
Layback Traction
ACCESSORIES
We might be all about the fun, but we're serious about making affordable, high quality products that enhance every step of your surfing journey and travel experience!
FEATURING
Tie Down Straps
Roof Rack Covers - Travel Roof Racks
Change Mat
BODYBOARDS
Our bodyboard range is designed to produce maximum fun, at the highest quality, ensuring there are options for you all the way along your bodyboard journey.
FEATURING
Everyday Bodyboards